Love marriage & Arranged marriage!

What’s the difference between Love marriage & Arranged marriage? Let us see this and find out how it is relevant to Sales situations.

Keep that thought at the back of your mind & we will come back to that soon. Let’s now discuss some serious stuff in Sales.

After thinking deeply, I formed my ideal customer profile [ICP]. What is ICP? Those who are likely to buy from me or buy the products that I am selling.

Looking at my ICP & my list of prospects, I carefully validated them.

Then, I finalized on a narrowed list [!!] of 18,378 companies to focus on. What?

Jus’ kidding!

Having identified my ideal customers, I have to break in into those accounts now.

What steps do I take next?

1. Cold calls over the phone

2. Cold emails

3. Breakfast meetings with a group of 50 customers

4. Webinars

5. Content marketing

Whatever be the steps I take, the no.1 thing to find out is the problem the customer is facing that necessitates my solution or product.

Once the problem is identified, I approach them and tell them that I think they have a problem.

And then I play by the ear.Meaning, I take it forward depending on what the customer says.

Then I take follow-through actions.

I keep the customer happy.

Next time, I’ll be there before a problem strikes them.

But building trust is essential!

Coming back to marriage: In a love marriage, you fall in love before the marriage.

In arranged marriage [only Indians can understand this], you are in love after the marriage.

There are exceptions to this rule, however.

In Sales, I am in love with the customer both before and after “marriage” aka “the deal”.

Before – because, I want the deal.After – because, there are some more deals coming up.

Some Sales situations look like love marriages and some others like arranged marriages. In any case, the relationship won’t survive without love whether it is sales or life!

Happy Selling!

#b2bsales #sales #love #marriage #kkrocks