"Pogo TV is visible even when the TV is off" says my friend!

May be because his kids are watching it all the time, it got etched on to the screen. Though my friend joked, it can be true as well. I have seen this happening in Windows desktop computers.

Even when the system is shut down and the monitor is off, you can see a dim windows screen. Really. No jokes.

It got burnt on the screen since it has been used all the time.

Now, how is this relevant to Sales?

We will come to that in a bit.

People ask – What do you want to be remembered for in life? It is applicable in Sales. We should work on this and get the message across. It should be crystal clear. This is part of the brand building exercise.

And then you have to become ubiquitous as well. Ubiquitous means something that is found everywhere. You cannot help but stamp on a Software Engineer’s foot if you go to a Mall in Bangalore. 🙂 They are found everywhere. Likewise, you and your brand should be found everywhere. Wherever the customer looks for what you sell – online, offline, sideline etc, you should be found.

In Sales, we take pains to understand customer requirements, problem statements, map customer organization, work on a great solution, offer right prices, beat competition but fail to ensure our presence at the place of action. We don’t show up as often as we should. We need to create some excuses to visit. We should get creative on this. They need to see us more often.

Now that brings us to the point I am trying to communicate with “Pogo TV”.

Is your face etched on the customers’ mind? It has to be. She needs to remember your face when she thinks of you. And she needs to think of you when she thinks of what you are selling. Make that connection. It should be effortless for her.

It is now time to show your face to your clients.

Happy Showing up!

Happy Selling!!