Start dominating a small market!

Start dominating a small market!

I didn’t say that. I mean originally. Peter Thiel did. In the book “Zero to One”.

What does he mean by that?

You should not aim for a large market in the first instance. Instead, focus on a small market and try to dominate that market before you attempt a larger market.

It is better to get 80% of a $ 1M market than 1% of a $ 100M market.

You do the math!

But I like the idea of passionately dominating a small niche market than being a nobody [or also ran] in a larger market. That suits me.

What do you say?

Happy Selling!

#b2b #b2c #sales #passion #nichemarket #kkrocks