Steve Jobs' Pirates Metaphor!

In Jan 1983, Steve Jobs along with Apple employees were at an off-site retreat in Carmel, California. Jobs, to motivate the developers. He offered a maxim: “It’s better to be a pirate than join the navy”.

“Being a pirate meant being audacious and courageous, willing to take considerable risks for greater rewards.”

The group was in the midst of developing the Mac, the company’s hugely ambitious personal computer, and the group was losing its spirit. That’s when Jobs came up with this metaphor.

Rest is history.

But like all startups, Apple also became a navy though they started off as a pirate. And that’s another story.

Happy Selling!!

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