War for Talent!!

That was an Oil & Gas Engg Co., They called their employees & their families for a get together.

What’s special about it, you ask. Hang on. I’ll answer that.

Companies are now doing such events to build a strong sense of belonging & culture.

You will find fun events for everyone in the family. Drinks & Great Food will be on the house. Goodies bag at the end of the event.

Here’s where this company differed.

All those mentioned above were part of the event. Plus a talk by the CEO.

He said many families did not know what work they were doing & hence felt a need to talk about it. He spoke in a language that they understood.

There was a short film featuring the CEO, taken at his home, played during his talk, peppered in between. It showed him as a down to earth person [which he is] & as much human as everyone else in the room.

Hats off to the CEO. I am sure he’ll take the Co., to great heights.

Takeaways:

1. It is not just sufficient if your employees share your vision. Even their families have to.

2. Sense of belonging & culture is important.

3. Build a community around your brand.

4. Your Sales people are NOT the only ones who sell. All your employees & their families also do.

5. In the ecosystem of Customers, Partners & Employees, it is your employees who come first. They’re the ones who are going to serve your customers & partners.

6. War for talent is real. Companies that genuinely take care of its people are the ones that will win now.

7. Take care of your employees else someone else will.

Happy Caring!!

Happy Selling!!

#employees #communitybuilding #caring #branding #sales #marketing #warfortalent #community